SEARCH ENGINE OPTIMIZATION (SEO) helps a site ranking on Google, Yahoo!, Bing and also helps in increasing the quantity and quality of traffic to our website through search engine results.
How SEO works?
So basically whenever you search anything on a search engine on Google or on Yahoo etc, you find some recommendation coming up on your search results, ever wondered how did it happen? so let us assume you are looking for information on google now what google does it has a crawler that gathers information about all the content they can find on the Internet. Then this information is given to an algorithm and tries to match your question or search interest on a search engine.
Types of SEO:
- White Hat SEO: It’s a type of SEO where optimization is done under the guidelines of Google.
- Black Hat SEO: It’s a type of SEO where optimization is not done under the guidelines of Google.
- On-Page SEO: It is a method where we rank our web pages higher on search results.
- Off-Page SEO: It is a method where we rank our web pages higher on search results but outside of your site.